Advertising I Fall 2023 - Project #2
american masters is a documentary show on PBS for American artists that have made an impact. for the Les Paul ad it was a little difficult to come up with something interesting that wasn't just the guitar plastered so I looked to utilizing the figure of the guitar and with this arrangement I found it created an interesting negative space which fit the title of his show "chasing sound" perfectly with this retro font as the letters fit the grooves of the guitar. For Jimi Hendrix to show off his wild and emphatic performances I utilized color in this CMYK offset print look and also utilized that on his name to give that connection. For Jeff Bridges, I joined photography and type to ground it in this more dimensional dynamic design. for Annie Leibovitz, to tie into the name "life through a lens" I went in a wittier direction making it be a literal "life" through a lens that would be reflected and focused through the lens which my own actual photography.
